Stop! You’re Writing Your YouTube Descriptions All Wrong

Andrew Murray
9 min readMay 14, 2021

I completely underestimated the YouTube description box and how many clicks your links can get from it. But everyone is doing this completely wrong — especially if you plan to have more than 100 videos on your channel. I’ve been reformed.

YouTube is a behemoth.

They have a total monopoly of an entire section of the internet — and arguably the largest and most important growing segment of the internet, which is video. Now, before you talk about how much video drives IG and TikTok, YouTube is a different…

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Andrew Murray

Digital Marketer. Entrepreneur. Investor. YouTuber. Homeschooler. Soccer Player. SAAS Geek. I run a podcast about soccer with my son. Made with ❤️ in 🇨🇦.